Sky rainforest rescue
Why we’re involved
The environmental importance of the world’s vast tropical rainforests is well known – both in terms of species diversity and for regulating the global climate. Rainforests are also a crucial source of lots of products we use and benefit from every day, including cocoa, nuts, fruit, timber and many medicines.
But deforestation from
activities like illegal logging, clearance for cattle ranching and development
of roads threatens the Amazon. Today an area the size of three football pitches
is destroyed every minute.
Sky Rainforest Rescue is based in the state of Acre in western Brazil where we are pioneering a new initiative by working with local communities – including rubber tappers and farmers – to help make it more profitable to keep trees standing than to clear forest.
The environmental importance of the world’s vast tropical rainforests is well known – both in terms of species diversity and for regulating the global climate. Rainforests are also a crucial source of lots of products we use and benefit from every day, including cocoa, nuts, fruit, timber and many medicines.
But deforestation from
activities like illegal logging, clearance for cattle ranching and development
of roads threatens the Amazon. Today an area the size of three football pitches
is destroyed every minute.
Sky Rainforest Rescue is based in the state of Acre in western Brazil where we are pioneering a new initiative by working with local communities – including rubber tappers and farmers – to help make it more profitable to keep trees standing than to clear forest.